Menu and sequence experiences offer different benefits.

With Sequence, you get a direct connection to internet content.  If you want a tap of a tag to go to some content directly, then a one step sequence would do that.

With Menu, you offer the user choices in a system generated menu. If you were providing menus to a customer at a restaurant and they could choose the lunch, dinner or happy hour menu, then a menu experience would provide the three choices on one screen for the user and the user would select the button they want.